Target Audience

The target audience of Rocky Mountain Weather is described below

• WHO: Anyone living in the Rocky Mountain Region who needs to know an upcoming forecast.
• Age: 14 to 100
• Technology: Anyone with a mobile device or computer
• Motivation: Desire to know information about local weather patterns

Peronsas

Mike Tibits

• Occupation: High School Science Teacher
• Demographics and Education: 38 years old. Graduated from Idaho State University with a Bachelor's degree in Chemistry
• Goals and motivation for using the site: Wants to do an outdoor experiment with his class. Needs to know which day will provide the best weather.
• Social: Fairly social individual. Held in high regards in his community.
• Technology: Uses his school-provided desktop, personal laptop, and smartphone.

George Howard Scubb

• Occupation: Farm Manager
• Demographics and Education: 46 years old. Graduated from BYU-Idaho with a Bachelor's degree in Ag Management
• Goals and motivation for using the site: Is planning when to plant corn. Needs to know whether or not the temperature will drop below a certain level
• Social: More intoverted individual.
• Technology: Mostly uses his cell phone for weather related information. May sometimes use a laptop.

Scenarios

1. Do I need a coat?
2. When should we hold the outdoor company picnic
3. How hot is it going to be on my trip to Boise?
4. Should I cover my tomatoes this week?
5. Where should we camp this weekend?